Bring on the Voodle Storm

It’s time to bust some myths. Let’s talk creativity and brainstorming in the workplace:


Creativity only happens in a crowded room, at a white board, and with a bowl of M&M’s


Brainstorming in a conference room is literally thinking inside the box

As companies became “suddenly remote” they quickly experienced the perks–and the challenges–of distributed teams. But would productivity suffer? Nope! Data showed teams were equally or more productive. What about culture? Budgets were quickly put in place for maintaining culture in a remote environment. Deep breath! Everything felt like it would be OK.

But leaders then began to wrestle with the topic of creativity. Would creativity simply disappear because collaboration had gone entirely remote? Deep-seated beliefs are at play here:

  • Getting deep work and action items done requires “alone time”.
  • Idea generation and strategy development require “together-time”.

The session for brainstorming in the workplace is where we think great ideas are born. But why is restricting ideation to a specific time and place the status quo? When we launched Voodle we saw an interesting phenomenon. Our early adopters coined the terms “voodle-react” and “voodle-storm” to describe asynchronously ideating on a topic using short video.

The team mid VoodleStorm, sharing ideas and collaborating.

Work environments are operating systems. There is an OS for the in-office experience and another for remote work.  “I’m seeing a lot of companies trying to transition to remote and they’re essentially trying to copy and paste an in-office environment and just replicate that remotely, which is a pretty poor way to go about it,” says Darren Murph, Head of Remote at GitLab. So, it’s not a bad idea to rethink your assumptions around the creative process. Just being together does not automatically translate to breakthrough thinking. Moving ideation to an asynchronous flow accommodates our new remote-working world. And it may actually be more effective!

Max Inclusiveness

  • Group-think destroyer – Less opportunity for forceful personalities dominating the conversation and decisions
  • Introvert-friendly – Posting a quick video explaining your idea is infinitely more doable than interrupting alpha participants in a group setting
  • Yes, we’re open – No more “ you had to be there.” Personal conflicts won’t get in the way of a voice being heard.

Max creativity

  • 31 flavors – Accommodate all varieties of ideation vs. the meeting organizer’s preferred method.
  • Aha Moments – Scientific research summarized so well by Britt Andreatta shows us that “Aha moments” come when you rest your brain and limit sensory inputs. Your best ideas come when you walk in nature or take a shower. 
  • Higher Volume – Experts say the best way to come up with a killer idea is to generate as many ideas as possible to get started. This is near impossible in a meeting room. Participants get too impatient and want to move to focusing on the top ideas too soon. 

By shifting to asynchronous video ideation, creativity-killing constraints are removed and real magic can happen. Start a Voodle-Storm today!


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